Don't make a pair of shoes of Nike

As a global movement of the most famous brand, Nike is a real middlemen brand, is never a belongs to own the factory. So big sales, are all in the best of conditions for global manufacturers stick a card production, before the main is Japan and southeast Asia, now mainly Chinese get Nike order. chaussure de foot mercurial choice of standard have low cost manufacturers, timely delivery, quality guaranteed, etc. In order to grasp the initiative for cooperation, the group and the signing of producers are not long term, this just formed a Nike competitive advantage, clever avoid the risk of manufacturing industry, can concentrate on the consumer research and new product development, greatly reducing the product life cycle, can quickly release a new style.
Nike to dig their own brand essence, launched a booty reflection activities, Nike? What? The essence of the chaussure de foot f50 brand is?And the idea is rooted in the people dream mind, for the convenience of expression and communication, need a visual identification, it can are symbolic of the symbol, can also are symbolic of the color, but never fuzzy, this is super brand characteristics. Nike is the most sublime goddess of victory, it is said that Zeus sent her to a men, the purpose is crowned as the winner. Nike has a pair of wings to fly with, full of energy, down from heaven for the winner sing a song of victory, and offer wine and wear a crown. And the self, win victory is every athlete inner desire, is the core concept Nike brand the best explanation.